Project

Everlane x Oceana, ‘Turn the tide’

Role on project

Animation

Concept

Production

Description

I had the opportunity to work with Found studio on the Black Friday event for Everlane.

An attention grabbing alchemy of photoreal and surreal visuals, the films follow Everlane’s minimal aesthetic, designed in their muted colour palette, before transitioning to Oceana’s blue for the positive yet pressing final call to action.

Project

Everlane x Oceana, ‘Turn the tide’

Role on project

Animation

Concept

Production

Description

I had the opportunity to work with Found studio on the Black Friday event for Everlane.

An attention grabbing alchemy of photoreal and surreal visuals, the films follow Everlane’s minimal aesthetic, designed in their muted colour palette, before transitioning to Oceana’s blue for the positive yet pressing final call to action.

everlane bottle wave
everlane-oceana-black-friday-motion-design-cgi_rnd_35

Development

There it is a quick edit I have done to show the experiment we went through for Everlane project.

Credit

Studio / Found Studio

Production / Romain Guillon, Sebastian Helene

Client / Everlane x Oceana

Agency / Bernstein & Andriulli

Sound Design / Echoic

Credit

Studio / Found Studio

Production / Romain Guillon, Sebastian Helene

Client / Everlane x Oceana

Agency / Bernstein & Andriulli

Sound Design / Echoic